How website translations can help you branch out in your industry

A lot of work goes into designing, developing and promoting a website. After the visual identity has been established, all the features tested and all the content written, most webmasters are ready to move on to social media and digital marketing and leave website translation for another time. However, this is a huge mistake. Displaying your website in only one language not only limits your audience, but also affects the way your customers perceive you. Far from being an option that only large enterprises should care about, website translation services are something for every site, no matter how small, and they can bring unexpected benefits:

Expand your outreach in a global marketplace

The very reason why you have an online store is to target as many people as possible, to expand on markets that would physically be unapproachable. So why limit yourself to your local audience when you can make the website known to people from multiple countries? If your site is in English, translate to other major languages, such as French, German and Spanish. If it’s into a lesser known language, translate it into a widely spoken one. In the case of large websites that aim to be global marketplaces or b2b platforms, translation needs to be into as many languages as possible, based on data coming from your business intelligence agency. Of course, you shouldn’t deal with website translation yourself, because it’s a long, meticulous process and you should rely on professional website translation services for this task. Once your site is available in multiple languages, the chances of getting international leads and converting them into paying customers becomes higher. According to data from the EU, nearly half of European Internet users only purchase goods from websites in their native language, so not translating your site means missing out on opportunities.

Improve your reputation

Contrary to popular belief, translating your website isn’t only a matter of making the content available to people from other countries, but also a matter of improving your reputation and gaining customer’s trust. Having a multilingual website shows that you are a reliable service provider who cares about user experience and has the resources to expand internationally. Besides, multilingualism is one of those details that can set you apart from competitors. If your website is translated into several languages and your competitor’s is not, you will be the one to make a better impression.

Search engine optimization

Search engine optimization (SEO) is a series of processes that improve the way your website is seen by search engines and make it rank higher in search engine results pages. Having website content in the language you wish to rank is the first step towards growth. So, if you plan on entering the German market, what you’ll need to do is contact a professional translator and ask him to localize your website content into German, using the keywords and phrases you wish to rank with. In time, your site will become more visible to search engines and users, growing in traffic and conversion.